Strategy 2015-2020

In a constantly changing environment, BERTHOUD has defined its strategic programme for the years 2015-2020.

This programme is based on BERTHOUD’s advantages and revolves around four strategic areas for the company: quality products and highly satisfied customers, an ongoing concern for operator safety and environmental protection, a culture of innovation, the internationalisation of our company both through service and unique product features.

Each of the company’s departments has adapted BERTHOUD’s strategic programme to its own level. Every day, our employees invent and create what will be tomorrow’s spraying.

A constantly changing environment
In a context of major changes, BERTHOUD is faced with new challenges that must be taken into account and transformed into opportunities within the company's strategic programme:

• a demanding economic environment;
• a transformation of our climate that is today a social issue;
• very strong competition;
• numerous regulatory changes;
• technological changes in the digital and big data sectors. 

A company that has strong advantages
The company has strong and differentiating strengths to meet the new challenges of tomorrow’s agriculture:

• Network advantage: a privileged partnership for more than 50 years with a network very close to your farm.
• Service advantage: a service level of nearly 99% strengthened by our high-availability mobile teams and the efficiency of our customer service hotline.
• Innovation advantage: BERTHOUD designs 100% of its sprayers and over 10% of its employees work on R&D.
• Brand advantage: BERTHOUD meets all your requirements (mixed-farming breeding, cereal crops, large farms, co-farming, etc.). From the simplest machine to E-BERTHOUD Solutions (for precision farming).