Our values Our values Quality: our daily commitment More than just a word, it's our mission. An ongoing effort to exceed all expectations and leave nothing to chance. It is at the heart of everything we do, from the development of products to our service; it is also reflected in the “quality of the relationship” that we develop with you and our distribu

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Our values

BERTHOUD tractor-mounted sprayer ELYTE 1200 litres

Quality: our daily commitment

More than just a word, it's our mission. An ongoing effort to exceed all expectations and leave nothing to chance. It is at the heart of everything we do, from the development of products to our service; it is also reflected in the “quality of the relationship” that we develop with you and our distributors. Strengthening our link with the “field” is a goal shared by all employees of the company. Very close to you in terms of assistance and service, we are also open to your views to develop both our ranges of machines and our organisation. Today, it is for the quality of our machines that we are known in France and internationally. 

Quality products: We design, test, measure every part and component with the utmost attention. This is a process undertaken with passion and precision, with end-to-end integrated quality management. That’s what makes the efficiency, safety and comfort you feel behind the wheel of our machines, hectare after hectare.

A BERTHOUD employee with a dealer
BERTHOUD trailed sprayer SPRINTER in 3D

Innovation: a founding value

Innovation is also one of our founding values. It is indispensable because the quality of spraying, precision, safety and working speed are a never-ending quest that always demands increasing performance. At BERTHOUD, it is essential. The constant passion to push the limits means opening up new ways to create different, innovative products, always staying one step ahead.

Because there is no innovation without boldness, BERTHOUD has always given primacy to People. Synonymous with autonomy, challenge, commitment, the desire to always do better has always been stimulated. It is today the essential value that BERTHOUD cultivates with its employees.

Committed at your side for a successful and environmentally-friendly agriculture

 

Customer care and humility are the drivers of quality and innovation at BERTHOUD. We use the most advanced proven technologies to create products that meet international standards and are tailored to your needs today and tomorrow as a committed and responsible actor. Driven by human values, BERTHOUD commits daily to create products within the framework of an environmentally-friendly agriculture. Commitment, whether internal to company or the fruit of partnership, is an essential component of BERTHOUD. It is the motivation that gives meaning to our brand.

BERTHOUD self-propelled RAPTOR sprayer